About Us

Select Group Marketing operates, exclusively in the Canadian market, much like a hotel national/regional sales office and performs a similar function. The destination management companies in our portfolio retain us as their exclusive representative in the Canadian market place. We operate an effective marketing organization that offers a high standard of service and coverage.

A valuable resource: For Group Organizers, Meeting and Incentive Planners we provide:

  • Expertise on the specific products in our portfolio
  • Intimate knowledge of destinations
  • Reduce overall communication costs and supply time-effective responses
  • Consultative sales approach – provide solutions and match needs to products
  • One-on-one relationship

A profitable resource: For destination management companies we provide:

  • Sales visibility
  • Targeted sales approach
  • Expanded distribution channels
  • Increased market share
  • Immediate access to strong relationships
  • Increased effectiveness, working in tandem with a high-profile team with an established reputation and track record.

Who We Are

Jan Zandboer, born and educated in The Netherlands, is a graduate of the Hotel Management School in Tilburg. His parents ran a concert hall and a number of F&B outlets when he was a youngster, so the hospitality industry comes naturally to him. After his graduation, he joined the Dutch army (not voluntarily) for over a year. Holland America Line hired him after that, and he spent 5 years sailing the high seas all over the globe working as Food & Beverage Controller. He also met his wife, Brigitte, onboard (taking “entertaining passengers” just a step further).

In 1987, after living in Holland for 2 years, they made the move to Canada where Jan started working at the Netherlands Board of Tourism. There he stayed for close to 20 years, heading the Canadian office. Always very much involved in the MICE market, he was instrumental in moving many groups to Amsterdam.

Jan enjoys travelling, music, a good meal with inspiring banter, and spending time with the family. Jan has been married to Brigitte for 39 years and they have 3 children, Danika, Max, and Roy.

Favorite Food: Indonesian Rijsttafel
Favorite Drink: a nice wheat beer (Weihestephaner) in the summer and a robust Shiraz anytime
Favorite Bands: Led Zeppelin, Pearl Jam (just missed them in Bogota in 2015 by a day), Classic Rock in general, and Prog Rock.
Favorite Travel Destination: Too many to mention. Different ones for different reasons.

Contact Jan at jan@sgm-canada.com or call him at 905-999-2604


Brigitte Perreault, born in Levis, Quebec was raised in an entrepreneurial family in Frampton, La Beauce, QC region where the proud Perreault Maple Farm has been known to produce top-quality Maple Syrup since 1902.

The oldest of 5 children, she graduated from O’Sullivan College in Quebec City and has been providing support for the past 30 years in accounting, customer service, sales, marketing, and has been expanding her knowledge in the network marketing field with great mentors from the wellness industry since 2000.   After graduation, she has been involved in travel, construction, R & D pharmaceutical, complementary medicine, banking, international investments, and the food industry.

During an incentive trip in 1981 on Holland America Line, she met her now-husband, Jan Zandboer, a dashing young hotel officer.  To keep this story short, they have 3 great adult children involved in photography, fashion, and interior design.

Brigitte focuses her interests on the environment, fashion, arts, cooking healthy food, spas.  She is on a non-stop journey looking for new ways how to decrease stress and increase energy.

In 2015 she joined Select Group Marketing to create new long-term business relationships and unforgettable adventures with the great destinations she, her husband, and associates have the pleasure to represent.

Favourite foods:  Italian, Greek, Thai, Indian, Fusion, Mediterranean diet, open to new flavors …
Favourite drinks: Kriek from Belgium, Blanche de Chambly or Cheval Blanc from Quebec, and many more microbreweries to discover.  Barley grass with Nikken water from Japan!
Favourite bands:  Beau Dommage, Eagles, Diane Tell, Diana Krall, Sade, Tina Turner, and many more ….
Favourite destinations:  Quebec City, San Francisco, Monschau, Banff, Amsterdam, Brussels, and much more to discover if she lives till 101 years old like her grandma Alexina!

Contact Brigitte at brigitte@sgm-canada.com or call her at 289-387-3174

We have worked with SGM for many years and Jan consistently delivers with his DMC portfolio!
He is a true advocate for educating people in the industry on destinations, both current and upcoming .
He does this through meetings, seminars and educational trips and
brings together the people that make it happen.
His vast knowledge of the hotels within these destinations is outstanding!
Always a pleasure to do business with Select Group Marketing.

— Lee Ann Marano

Jan is well connected, worldly, and knowledgeable as well as highly regarded in our industry. He is our go-to guy especially on international and perhaps out-of-the-ordinary destinations.

— Lindsay Rudyk, President, Communiqué Event Management

Jan and the team at SGM are our “go to” partners for top-notch professional destination knowledge and service. We have been working with SGM for decades and are always confident that their destination partners have been fully vetted and will provide the quality service we expect to provide to our clients. They provide first hand destination experience and are able to be creative and deliver first class unique programs in budget. The entire team at SGM are an extension and a reflection of us and meet those demands ten-fold. The programs we run with them have always been a great success. We are proud to call them partners.

— Heidi Baillie-David, CMP Senior Buyer, Product Development Team Lead, Creative Group

We have worked with Select Group Marketing for over 15 years! We rely on their destination expertise and their excellent DMC partners, who we have successfully worked with over the years. SGM and in particular, Jan, is always one of my first calls when putting together a program as I trust his opinions and expertise. We have a great partnership!

— Kelly MacDonald, Manager, Industry Relations, Fraser & Hoyt Incentives

We have been working with SGM since the inception of our company over 20 years ago and in fact, I would say that SGM has been instrumental in the development of our business. Sure there are a lot of Destination Management Company representation agencies out there, but not many with the degree of professionalism, integrity and likability of SGM. It is the closest thing to a “heritage” company in the M & IT industry and I consider them – and the DMCs they represent – an important part of our professional family.

— John Wee Tom, Managing Director, Area Corporate

Associations We Belong To